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ISA 2019 is coming up in April and as a sign and visual communications centered show, we would like to offer a beginners guide to signage and graphics. If you have not booked your booth yet or strategized your signage and graphics, these tips are particularly helpful. Additionally, we offer complete turnkey solutions for your 20 x 20 exhibit rental, from design to dismantle. For more information on the ISA show, see our informative guide here. 

Signage and Graphics 5 Beginning Tips

  1. Signage Investment: Invest in Signware. Even if you are renting a 20×20 exhibit and think that the signage material can be one area to cut corners on, think again. This is the single most critical element of your visual communication. It can make or break someone entering your booth, remembering your brand, and purchasing a product or forming an alliance with your company. PVC, Vinyl Direct to Print, LED Skins (more information here) are all examples of signage to invest in. They vary in pricing and the materials are only half of the investment, invest in your logo and brand imaging with your marketing department as well.
  2. Perfect Placement: There are several placements for signage within your overall booth that require attention, depending on what your budget allows. The two overarching themes in placement are making sure that signage is within a shoppers natural sightline and where the attendee is spending the most amount of time. Hanging systems from the top of the booth to the cubes and towers within the booth and the exterior of the booth are all places to consider your signing and branding message.
  3. Easy on Verbiage: Keep it simple. Too much verbiage on your signage is a great way to lose an audience. Whether you are doing a lightbox, hanging sign, or wraparound graphic, keep the wording to the point and on brand. Angled signage helps to make a space look larger if you are working with smaller than 20 x 20 exhibit space. With a 20 x 20 Exhibit Space, there really is not a shortage of opportunity for signage, of all types.
  4. Interactive Attraction: Interactive signage engages shoppers, promotes new products, and can personalize the shopping experience. The LED Skin is the best way to provide an interactive signage experience, with the implementation of VR and to the minute messaging without incurring huge costs. Additionally, the LED Skin can amplify your limited space. For example, an island booth configuration will allow less room for a LED Skin, however, if you are doing a peninsula booth, you can create a very large LED Skin wall at the back end of your booth that has a very dramatic effect.
  5. Continuity: Make sure your inward and outward facing displays contain the same messaging. It sounds obvious, but it really is important for brand recognition. Wording should be the same, logos all the same colors, and sizes should be the same across the particular platform. Lightbox logos should be the same size and coverings should all have roughly the same size logo. LED Skins offer variety and often can have separate messaging altogether.

As long as you follow these guidelines, you will be in compliance with industry standards in signage. ISA 2019 is the International Signage Association and the competition on signage is the stiffest in the world. If you are a first-time exhibitor, it is also a great place to get ideas for what is happening in the industry. For your next show, you will have a better idea of where your booth could use adjustments. Make sure at all of your shows that your teams are asking questions of attendees as they exit your booth. A digital questionnaire is useful as well.

For more information on signage, exhibit design, exhibit installation, and exhibit rentals, contact us at rentals@exhibitexperience.com. Enjoy our Beginners Short Video here!

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